✱ Animation just changed forever

Drop everything. Stop whatever you’re doing and watch this video by Corridor Crew on their YouTube channel. I can’t imagine you’ll be disappointed. We are witnessing the future of filmmaking happening in public. RIP animators.

The remarkable thing to me—beyond the workflow design and final output—is the curiosity, the drive, and the playfulness in which they are always looking to push their creativity to the next level. I recommend watching other videos they’ve done to see this isn’t a one-off example.

I can’t help but feel that architecture has been missing this for a long time. There are pockets of course, and maybe it is true that designers have the most “fun” of the myriad of roles in the profession, but I really can’t think of an example of this kind of phenomena outside of technology in architecture.

Designers who’ve used VR, Grasshopper, Dynamo, SketchUp (when it initially arrived on the scene), or Enscape for the first time know this feeling. That sense of play and holy-shit-this-is-easy, fun, and powerful comes along only so often. It’s with these tools that unlock seeming next-level superpowers in our profession. Where are these for operations? For business?

This is why the community is so intently watching and trying out new things like Midjourney and ChatGPT, and this is why I’m so excited about the people and the companies they’ve built that I talk to on the TRXL podcast.