Remembering Steve

It's the anniversary of Steve Jobs' death today. If you watch only one video, make it this one in which Jony Ive reminds us who Steve was:

Jonathan Ive - Tribute to Steve Jobs

From Apple's Celebration of Steve on October 19, 2011.

Jony on Steve's ideas:

But sometimes they took the air from the room, and left both of us completely silent. Bold, crazy, magnificent ideas. Or quiet, simple ones. Which in their subtlety, their detail, were utterly profound.

He treated the process of creativity with a rare, and a wonderful reverence. I think he, better than anyone understood, that while ideas can ultimately be so powerful, they begin as fragile, barely formed thoughts. So easily missed, so easily compromised, so easily just squished.

He used to joke that the lunatics had taken over the asylum as we shared a giddy excitement, spending months and months working on a part of a product that nobody would ever see. Not with their eyes. But we did it because we really believed it was right. Because we cared.

giving a damn

Here's to you Steve. We thank you, and miss you.