153: ‘Emotional Archaeology’, with Susan Young
A conversation with Susan Young.
Susan Young joins the podcast to talk about the art of persuasive communication and storytelling, particularly in leadership roles within the AEC industry. We discuss the importance of not only building but reading the room, asking quality questions, and practicing deep listening. The conversation also explores how being fully present and curious can lead to more effective interactions and projects.
Susan underscores the two key traits of superior leaders: confidence and excellent communication skills, emphasizing that these are skills that can be learned and honed. The conversation highlights the role of soft skills in conveying knowledge effectively, stating that it doesn't matter what you know if you can't communicate and articulate it to others.
We further discuss the crucial role of making a strong first impression, owning the fact that you're a media production company via social media and the internet, and understanding the art of the headline to hook your audience. The episode wraps up with a discussion on a people-centric approach to talking about tech and tools in firms, highlighting that we relate most to the human to human (H2H) stories.
Episode links:
About Susan Young:
Susan Young is an award-winning communicator and AEC keynote speaker. She has worked with architecture, engineering, and construction firms for 23 years.
Susan teaches clear, confident communication that wins trust, respect, and clients. Her experience as a radio news reporter and anchor brings a unique skill set to AEC. She has interviewed everyone from homeless people to presidents.
In addition, Susan was Deputy Director of the Governor's Office of Radio & TV for New Jersey Governor Christine Todd Whitman. With live and virtual programs, Susan teaches deep listening, curiosity, storytelling, and concise communication. Her strategies include brain science that empowers business development teams to close more bids.
Susan has been honored as “Entrepreneur of the Year.” Her favorite achievement is being one of the ‘Top 75 Badass Women on Twitter.’
Susan and her husband have two grown children. They live in Myrtle Beach, South Carolina.
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