011: 'I Did This on a Lark', with George Valdes

A conversation with Patrick Chopson and Eric Cesal exploring the future of architecture through an AI-first lens, discussing the importance of adaptive practices, and redefining workflows to enhance collaboration and creativity in design.

How does your firm actually manage what it knows? In episode 190, we explored the evolution of knowledge management in AEC—from dusty file servers to AI-driven insight engines—and how KM 3.0 is reshaping firm culture, collaboration, and clarity. Here are my key takeaways.

A conversation with Kyle Morck discussing the misuse of marketing in the AEC industry, this episode emphasizes the importance of personal branding, relationship building, and focusing on meaningful metrics over vanity metrics for effective growth and visibility.